Subsequent to purchasing British Vogue in February, I took a read only to come to the considerable discovery of a new clothing brand featured called ‘Shrimps’. Now one may have noticed the consistency of faux fur coats renovated with the essence of two horizontal lines in a disparate colour, but this was the first situation in which I witnessed the quirky form of jacket. At first, I found the line terribly obscure and as if I had seen that of a fancy dress costume. As if the jacket was another one of those experimental fashion trends that had hit a major crisis. However the days went on and so did my speculating of fashion blogs and magazine articles. Anna Wintour, Laura Bailey, the coat was a constant feature in the media so much so that I have come to thoroughly adore the once negatively but now positively eccentric outerwear.
Firstly let us discuss faux fur, it’s similar to Marmite, you either love it or you hate it. Me personally, I’m a self-confessed convert, when I disagreed with the material, it was extremely tacky and appeared cheap whereas now, being a lover, I believe that since the popularity of ugly wedged sandals have been proven to provide edge to an exceedingly pretty outfit, faux can do the same. It’s the texture. Who wants the meagre width of a straight forward maxi-skirt and crop combo when you can amp-it-up with a fuzzy overthrow, faux fur gives you the opportunity of attiring a reassuring blanket but out of bed. In addition, the frizzier, the better! Not your hair, the fur meaning that despite the many uses you get out of the garment, no bother is included when it begins to develop, this material is beyond robust!
Regarding catwalk labels, Fendi has recently launched a new line consisting of non-other than a set of charms named ‘Bag Bugs’. Spruced with fox, mink and rabbit fur, dainty eyes and a leather tag, the pieces are undeniably a newcomer to fashion. And who knows? Maybe a larger amount of successful designers will release similar products. Though, there is evidently an adverse disadvantage that using real animal fur brings which alternatively creates extra customers for the faux-fur clothing and accessories Shrimps holds. Being one on the higher-end of the scale, a shrimps coat typically costs £595, this may sound practically unaffordable but it doesn’t reach the mammoth Moncler Gamme Rouge type at £1000. One of the most appealing features of this label is the fact that it is one of those shops that offers couture-like clothing to the public at relatively half the price.
Shrimps are another aid of founding incredible new designers to come out of there shell and develop into well-known names. In this case, the label’s designer is Hannah Weiland, set in London; she attended the well-renowned London College of Fashion leaving with a diploma in textile design. Furthermore Hannah became intrigued by 60’s fashion and wanted to in-corporate this into her creations, quoting that the clothing aimed to be “sweet, fun and welcoming.” This was clearly achieved by the loud statement colours used within the collection. Moreover inspiration is said to have mainly come from contemporary art and childish shades, textures and prints. Explaining the peculiar outlook my fascination for Shrimps began with.
These coats use lively colours that emphasise primary school days, shades that are an endless enjoyment juxtaposing that of the usual British brand’s uses of bright reds, dull navy and basic white, practically an ocean of assortment suited to fit every personality and character. Forwarding on, Shrimp’s offers a line of plush key-rings similar to that of Fendi’s set but with the superior advantage of being animal friendly. So could shabby be the new pricey? With numerous loads of long-haired apparel expecting to be included in couture shows, this idea is at a high possibility. On top of this, we too have the current New York, Paris, Milan, Berlin and London fashion weeks occurring carrying assumptions of the immediately prior winter trends that must contain the feature of observing warmth.
When topic is on British designers, Vivienne Westwood can occasionally come as a bore to teenagers my age and Burberry only uses quite tedious colours that give out an impression of Britain being stationed around country-life. Withal, when I identified Shrimp, my entire view on British fashion came to a halt. Above all, the colours are unlike other British labels, not revolved around the national flag alike to that of Cath Kidston or not joker-style certain to Alexandra Mcqueen. The lines specifics of vintage pastel pink colours, the muggy combination of orange and black, the ambiguous placement of shapes, it all comes down to an extensive diversity of perspectives meaning that no matter what the person, Shrimps has a coat for them.
Visit Shrimp’s online store at – http://www.shrimps.co.uk/shop
(I am in no way being paid to write this, everything is my own personal opinion.)